Since launching our Campaign Agents just over a month ago, the most common question we’ve heard from prospective users has been simple: “Is it real?” This series will take you under the hood and break down how Agents work.

I've watched sales teams spend years optimizing fundamentally broken systems. Every sales rep I know prefers talking to leads and closing deals over building lead lists and running cold campaigns. Yet most organizations still force their best closers to waste time on grunt work. The whole arrangement existed out of necessity, not efficiency.

Clay is genius at finding leads with exactly the right signals. New funding, recent hires, perfect timing indicators. But then comes the disconnect.

We're not talking about better sales automation anymore. We're witnessing the birth of truly autonomous sales systems.

The old playbook doesn’t need an upgrade. It needs a rebuild.

Generic, off-the-shelf responses don’t win deals. They sound robotic, irrelevant, and often just wrong. That’s the reality many sales teams face when trying to apply AI without feeding it the right information.